English for business communication
by Chan, Mable
"This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today."--Provided by publisher.
Read More ↓Title Statements
- Full title :English for business communication / Mable Chan.
Summary
"This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today."--Provided by publisher.
Read More ↓Edition Statements
- Publication Date:2020.
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:London
- Language:eng
- Publication Date:2020.
The Physical Object
- Description:pages cm.
Edition Identifiers
- ISBN:9781138481671, 113848167X, 9781138481688, 1138481688
- oclc:on1238009911
- LC Classification:PE1479.B87
- Dewey Decimal:808.06/6
Table of Contents
Machine generated contents note: 1.Written and spoken communication in the workplace -- Questions for reflection -- Needs analysis -- Introduction -- Outline of the different chapters -- Post-reading activities -- 2.Features of business communication -- Questions for reflection -- Introduction -- Why should business English be concise and simple? Why the above features? -- Post-reading activities -- 3.Email and emerging social media for different communicative purposes -- Questions for reflection -- Introduction -- Writing effective email messages -- Common errors in email writing made by second language learners -- Concluding tips for sending email -- Emerging use of Enterprise Social Media (ESM) -- Perception of employers and employees towards use of social media -- Post-reading activities -- 4.Conveying negative and goodwill messages -- Questions for reflection -- Introduction -- Negative messages -- Goodwill messages -- Post-reading activities --
Note continued: 5.Persuasive messages: Sales correspondence and job applications -- Questions for reflection -- Introduction -- Persuasive strategies: Aristotle's three modes of persuasion -- Persuasive strategies: Six weapons of inf…
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