Business communication: process & product

A trusted market leader, Business Communication: Process and product presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader - abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format - continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

Previously published: Business communication : process and product / Mary Ellen Guffey, Dana Loewy. Mason, OH : South-Western/Cengage Learning, ©2011.

Unite 1: Communication foundations. Business communications in the digital age -- Professionalism: team, meeting, listening, nonverbal, and etiquette skills -- Intercultural communication -- Unit 2: The writing process in the digital age. Planning business messages -- Organizing and drafting business messages -- Revising business messages -- Unit 3: Workplace communication. Short workplace messages and digital media -- Positive messages -- Negative messages -- Persuasive and sales messages -- Unit 4: Reports, proposals, and presentations. Reporting in the digital-age workplace -- Informal business reports -- Proposals, business plans, and formal business reports -- Business presentations -- Unit 5: Employment communications. The job search and resumes in the digital age -- Interviewing and following up -- Appendixes. Grammar and mechanics guide -- Document format guide -- Documentation formats -- Correction symbols.