Entrepreneurship

The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Includes index.

Part I: The Entrepreneurial Perspective -- 1. Entrepreneurship and the Entrepreneurial Mind-Set -- 2. Entrepreneurial Intentions and Corporate Entrepreneurship -- 3. Entrepreneurial Strategy: Generating and Exploiting New Entries -- Part II: From Idea to Opportunity -- 4. Creativity and the Business Idea -- 5. Identifying and Analyzing Domestic and International Opportunities -- 6. Protecting the Idea and Other Legal Issues for the Entrepreneur -- Part III: From the Opportunity to the Business Plan -- 7. The Business Plan: Creating and Starting the Venture -- 8. The Marketing Plan -- 9. The Organizational Plan -- 10. The Financial Plan -- Part IV: From the Business Plan to Funding the Venture -- 11. Sources of Capital -- 12. Informal Risk Capital, Venture Capital, and Going Public -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture -- 13. Strategies for Growth and Managing the Implication of Growth -- 14. Accessing Resources for Growth from External Sources -- 15. Succession Planning and Strategies for Harvesting and Ending the Venture -- Part VI: Cases -- Case 1 -- Turner Test Prep Co. -- Case 2 -- Jim Boothe, Inventor -- Case 3 -- A. Monroe Lock …