Exploring marketing research

Exploring marketing research

by Zikmund, William G.

Type Book
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Title Statements

  • Full title :Exploring marketing research / William G. Zikmund, Barry J. Babin.

Edition Statements

  • Publication Date:[2006], ©2007.
  • Edition:9th ed

Publication Statements

  • Publisher(s):Thomson/South-Western
  • Place of Publication:Australia
  • Language:eng
  • Publication Date:[2006], ©2007.

Notes

Various multi-media instructional materials, including a web site, are available to supplement the text.

The Physical Object

  • Description:xxii, 798 pages : : chiefly color illustrations ; : 28 cm

Edition Identifiers

  • ISBN:0324320884, 9780324320886, 0324317514, 9780324317510
  • oclc:ocn786479818
  • LC Classification:HF5415.2
  • Dewey Decimal:658.83 4/2006

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