Foundation marketing

Foundation marketing

by Hill, Elizabeth

Type Book
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This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.

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Title Statements

  • Full title :Foundation marketing / Liz Hill & Terry O'Sullivan.

Summary

This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.

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Edition Statements

  • Publication Date:2004.
  • Edition:3rd ed

Publication Statements

Notes

Previous edition: published as Marketing. Harlow : Longman, 1999.

The Physical Object

  • Description:1 online resource (xiii, 465 pages) : : illustrations

Edition Identifiers

  • ISBN:9781405870344, 1405870346
  • oclc:ocn666968148
  • LC Classification:HF5415
  • Dewey Decimal:658.8

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