Title Statements
- Full title :Foundation marketing / Liz Hill & Terry O'Sullivan.
Summary
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
Read More ↓Edition Statements
- Publication Date:2004.
- Edition:3rd ed
Publication Statements
- Publisher(s):Financial Times Prentice Hall
- Place of Publication:Harlow
- Language:eng
- Publication Date:2004.
Notes
Previous edition: published as Marketing. Harlow : Longman, 1999.
The Physical Object
- Description:1 online resource (xiii, 465 pages) : : illustrations
Edition Identifiers
- ISBN:9781405870344, 1405870346
- oclc:ocn666968148
- LC Classification:HF5415
- Dewey Decimal:658.8
Subjects
Writers
More from this Series
No reviews yet. Be the first to rate this work.
Rate & Review