Foundation marketing
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
"Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of e…
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
by Hill, Elizabeth, O'Sullivan, Terry
fromModular Texts in Business and Economics
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.