Foundation marketing

Foundation marketing

by Hill, Elizabeth

Type Book
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"Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline."--BOOK JACKET.

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Title Statements

  • Full title :Foundation marketing / Liz Hill & Terry O'Sullivan.

Summary

"Designed for a wide range of students taking marketing and business modules, Foundation Marketing is the recommended text for the CIM's Introductory Certificate in Marketing. It also meets the needs of the growing number of students taking Foundation degrees. With a wealth of examples, case studies and memorable learning features, Foundation Marketing will provide you with a solid grounding in this essential business discipline."--BOOK JACKET.

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Edition Statements

  • Publication Date:2003.
  • Edition:3rd ed

Publication Statements

Notes

Previous edition: published as Marketing. Harlow : Longman, 1999.

Includes index.

The Physical Object

  • Description:465 pages : : illustrations ; : 25 cm.

Edition Identifiers

  • ISBN:0273655329, 9780273655329
  • oclc:ocn156132950
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Hill, Elizabeth O'Sullivan, Terry

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