Global marketing management

Global marketing management

by Kotabe, Masaaki

Type Book
Rate 0.0 /5
Details
Files
Reviews
Download

Title Statements

  • Full title :Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Edition Statements

  • Publication Date:cop. 2011.
  • Edition:5th [rev. and updated] ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:cop. 2011.

Notes

Titelp. vermeldt: International student version.

1e dr.: 1998.

The Physical Object

  • Description:XXIII, 717 p. : : ill. ; : 28 cm

Edition Identifiers

  • ISBN:0470505745, 9780470505748, 0470381116, 9780470381113
  • oclc:ocn783454703
  • Dewey Decimal:658.84

Subjects

Entreprises multinationales -- Gestion Export marketing -- Management Internationaal bedrijfsleven International business enterprises -- M… Marketing

Writers

Kotabe, Masaaki Helsen, Kristiaan

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • Global Marketing Management, 5th edition -- (.pdf)

    PDF · 14.5 MB · updated
    Login →
Log in to request a copy