Global marketing management

Global marketing management

by Kotabe, Masaaki

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Title Statements

  • Full title :Global marketing management / Masaaki Kotabe, Kristiann Helsen.

Edition Statements

  • Publication Date:©2010.
  • Edition:Fifth edition

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, N.J
  • Language:eng
  • Publication Date:©2010.

The Physical Object

  • Description:xxiii, 725 páginas : : ilustraciones ; : 28 cm

Edition Identifiers

  • ISBN:9780470381113, 0470381116
  • oclc:ocn926605680
  • LC Classification:HF1416
  • Dewey Decimal:658.84

Subjects

Empresas internacionales Mercado de exportación -- Administración

Writers

Kotabe, Masaaki Helsen, Kristiaan

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Files & Downloads

  • Global Marketing Management, 5th edition -- (.pdf)

    PDF · 14.5 MB · updated
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