Title Statements
- Full title :Marketing internacional / Philip R. Cateora y John L. Graham ; traducción Celia Ascencio Lara, María Isabel Pérez de Lara Choy y Susana Pontón Becerril.
Edition Statements
- Publication Date:2010.
- Edition:Decimocuarta edición
Publication Statements
- Publisher(s):McGraw-Hill
- Place of Publication:México
- Language:eng
- Publication Date:2010.
The Physical Object
- Description:xv, 712 páginas : ilustraciones, fotos, mapas y tablas : 27 cm
Edition Identifiers
- ISBN:9786071502766, 6071502764
- oclc:on1344737765
- Dewey Decimal:658.8
Subjects
Writers
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