Marketing internacional

Marketing internacional

by Cateora, Philip R.

Type Book
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Title Statements

  • Full title :Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; tr. Luis Héctor Esqueda Huerta.

Edition Statements

  • Publication Date:2009.
  • Edition:14a. ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:Mexico
  • Language:spa
  • Publication Date:2009.

The Physical Object

  • Description:712 p. : : il. ; : 24 cm

Edition Identifiers

  • ISBN:9786071502766, 6071502764
  • oclc:ocn688353647
  • Dewey Decimal:658.84

Subjects

Comercio exterior Marketing Mercadeo Mercados de exportación

Writers

Cateora, Philip R. Esqueda Huerta, Luis Héctor Gilly, Mary C. Graham, John L.

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