Global marketing
"Familiarizes readers with global marketing and the global business environment. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style …
Read More ↓Title Statements
- Full title :Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.
Summary
"Familiarizes readers with global marketing and the global business environment. Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing."--Amazon.com viewed August 27, 2020.
Read More ↓Edition Statements
- Publication Date:2017
- Edition:Ninth edition
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Boston
- Language:eng
- Publication Date:2017
Notes
Revised edition of the authors' Global marketing, 2015.
The Physical Object
- Description:xx, 604 pages ; : 28 cm
Edition Identifiers
- ISBN:9780134129945, 0134129946, 013413818X, 9780134138183
- oclc:ocn922835760
- LC Classification:HF1416
- Dewey Decimal:658.8/4
Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Marketing management: a cultural perspective
U.S. crude oil exports: restrictions and considerations
International business negotiations
International marketing review
International business negotiations
Rate & Review