Title Statements
- Full title :Google advertising tools / Harold Davis.
Edition Statements
- Publication Date:cop. 2006.
Publication Statements
- Publisher(s):O'Reilly
- Place of Publication:Sebastopol (Calif.)
- Language:eng
- Publication Date:cop. 2006.
Notes
La page de couv. porte en plus "Cashing in with Adsense, Adwords, and the Google APIs."
Includes index.
The Physical Object
- Description:1 vol. (XII-353 p.) : : ill. ; : 23 cm
Edition Identifiers
- ISBN:0596101082, 9780596101084
- oclc:ocn494522865
- LC Classification:HF6146 .I58 D262g 2006
Table of Contents
Partie I. Making money with your web site -- 1. Build it and they will come : creating popular web sites -- 2. Driving traffic to your site -- 3. Optimizing sites for search engine placement -- 4. Making money with affiliate programs -- 5. [Cost per click] CPC advertising -- 6. Profiting from adult sites -- Partie II. Getting the most from AdSense -- 7. Understanding Google, AdSense, and AdWords -- 8. Working with AdSense -- 9. Making sense of AdSense -- Partie III. Working with AdWords -- 10. Using AdWords -- 11. Improving campaign and ad group performance -- 12. AdWords reporting and conversion tracking -- Partie IV. Using the AdWords APIs -- 13. Understanding the AdWords API -- 14. Programming the AdWords API -- 15. Navigating the AdWords objects hierarchy -- 16. Keyword estimation.
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