Graphic design: the new basics
The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--
Read More ↓Title Statements
- Full title :Graphic design : the new basics / Ellen Lupton and Jennifer Cole Phillips.
Summary
The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--
Read More ↓Edition Statements
- Publication Date:2015
- Edition:Second edition, revised and Expanded
Publication Statements
- Publisher(s):Princeton Architectural Press, Maryland Institute College of Art
- Place of Publication:New York
- Language:eng
- Publication Date:2015
The Physical Object
- Description:261 pages : illustrations ; : 23 cm
Edition Identifiers
- ISBN:9781616893255, 1616893257, 9781568987705, 1568987706, 9781616893323, 161689332X
- oclc:ocn897510677
- LC Classification:NC997
- Dewey Decimal:741.6
Table of Contents
Back to the Bauhaus / Ellen Lupton -- Beyond the basics / Jennifer Cole Phillips -- Formstorming -- Point, line, plane -- Rhythm and balance -- Scale -- Texture -- Color -- Gestalt principles -- Framing -- Hierarchy -- Layers -- Transparency -- Modularity -- Grid -- Pattern -- Diagram -- Time and motion -- Rules and randomness.
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