Graphic design thinking: beyond brainstorming

Graphic design thinking: beyond brainstorming

by Lupton, Ellen

Type Book
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Title Statements

  • Full title :Graphic design thinking: beyond brainstorming / Ellen Lupton, ed.

Edition Statements

  • Publication Date:2011
  • Edition:1. ed

Publication Statements

Notes

Includes index

The Physical Object

  • Description:184 Seiten : zahlreiche Illustrationen : 22 cm

Edition Identifiers

  • ISBN:9781568989792, 1568989792, 9781568987606, 1568987609
  • oclc:ocn934514016
  • LC Classification:NC997
  • Dewey Decimal:741.6

Table of Contents

IntroductionThe design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual diary -- Lost in translation -- Concept presentations -- How to create form -- Sprinting -- Alternative grids -- Kit of parts -- Brand languages -- Mock-ups -- Physical thinking -- Take the matter outside -- Unconventional tools -- Regurgitation -- Reconstruction -- How designers think -- How do you get in the mood? -- How do you create form? -- How do you edit?.

Introduction -- The design process -- How to define problems -- Brainstorming -- Mind mapping -- Interviewing -- Focus groups -- Visual research -- Brand matrix -- Brand books -- Site research -- Refining the creative brief -- How to get ideas -- Visual brain dumping -- Forced connections -- Action verbs -- Everything from everywhere -- Rhetorical figures -- Icon, index, symbol -- Sandboxing -- Co-design -- Visual …

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