Green marketing management

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This text aims to develop a theoretically based and managerially relevant perspective on green marketing management. Each chapter includes scenarios and examples of environmental issues that managers face today. The first section defines green marketing, showing how it can be incorporated into strategic planning. Section 2 addresses the interplay between environment and consumption. Section 3 examines marketing practices. Section 4 considers issues related specifically to the household, service…

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Title Statements

Full title :Green marketing management / Robert Dahlstrom.

Summary

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):South-Western, Division of Thomson Learning
Place of Publication:Mason, OH
Language:eng
Publication Date:2011.

Notes

Includes index.

The Physical Object

Description:250 p. ; : 25 x 19 cm

Edition Identifiers

ISBN:0324789149, 9780324789140
oclc:on1153533534
LC Classification:HF5415
Dewey Decimal:658.8

1.1. An Overview of Green Marketing. 1.2. An Overview of Strategic Green Planning. 2.3. The Environment and Consumption. 2.4. The Environmental Effects on Consumption. 3.5. Discovering Value via Market Analysis. 3.6. Communicating Value via Integrated Marketing Programmes. 3.7. Producing Value via Innovation. 3.8. Delivering Value via Sustainable Supply Cycle Strategies. 3.9. Delivering Value in Retailing. 3.10. Declaring Value via Sustainable Pricing Strategies. 4.11. The Role of Household Consumption. 4.12. Energy Consumption in the Services Sector. 4.13. Energy Consumption in the Transportation Sector. 4.14. The Role of Industrial Consumption. 5.15. Green Marketing and Sustainability Reporting: Reporting Value to Stakeholders. -- Glossary.