Health program management: from development through evaluation

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"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided…

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Title Statements

Full title :Health program management : from development through evaluation / Beaufort B. Longest, Jr.

Summary

Edition Statements

Publication Date:2015
Edition:Second edition

Publication Statements

Publisher(s):Jossey-Bass / Pfeiffer
Place of Publication:San Francisco, CA
Language:eng
Publication Date:2015

Notes

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781118834633, 1118834631, 9781118834763, 1118834763, 1118834704, 9781118834701
oclc:ocn878225010
LC Classification:RA427
Dewey Decimal:610.68/5

The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.

Subjects

Changement organisationnel HEALTH & FITNESS -- Holism HEALTH & FITNESS -- Reference Health Planning Health Planning -- methods Health services administration MEDICAL -- Alternative Medicine MEDICAL -- Atlases MEDICAL -- Essays MEDICAL -- Family & General Practice MEDICAL -- Holistic Medicine MEDICAL -- Osteopathy Organizational change Organizational Innovation Patient Care Management Patient Care Management -- methods Program Evaluation Qualité totale Santé publique -- Planification Services de santé -- Administration