Inbound marketing for dummies

Type Book

Rate 0.0 /5

Introduce inbound marketing techniques to your business and attract customer with relevant, timely and helpful content. This book teaches you how to use inbound marketing with step-by-step instructions.

Details

Files

Reviews

Download

Title Statements

Full title :Inbound marketing for dummies / by Scott Anderson Miller.

Summary

Edition Statements

Publication Date:2015

Publication Statements

Publisher(s):John Wiley & Sons, Incorporated
Place of Publication:Hoboken, New Jersey
Language:eng
Publication Date:2015

Notes

Includes index.

The Physical Object

Description:1 online resource (xiv, 367 pages) : : illustrations

Edition Identifiers

ISBN:9781119120513, 1119120519
oclc:on1066465081
LC Classification:HF5415.1265
Dewey Decimal:650

Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond This Book; Where to Go from Here; Part I Getting Started with Inbound Marketing; Chapter 1 What Is Inbound Marketing, Anyway?; Knowing the Basics of Inbound Marketing; Understanding Inbound as a Philosophy and as a Marketing System; Inbound as a philosophy; Inbound marketing as a system of attraction and conversion; Learning Why Inbound Marketing Is Important to Your Organization; Exploring the Benefits of Inbound Marketing

Strategizing Business SolutionsStarting with a Strategic Inbound Plan; Understanding the benefits of a strategic inbound plan; Knowing the Components of Your Strategic Inbound Plan; Setting goals and objectives based on your baseline assessment; Developing your attraction and conversion plan; Establishing inbound analytics; Formulating your opportunity analysis; Creating content strategy; Building Your Strategic Inbound Plan; Using your assessment to prioritize initiatives; Identifying tactical tools to activate success; Mapping future success today; Remapping success along the way

Subjects

BUSINESS & ECONOMICS -- E-Commerce Commerce électronique Commerce mobile Electronic commerce Internet advertising Internet marketing Marketing sur Internet Médias sociaux -- Aspect économique Mobile commerce Publicité sur Internet Social media -- Economic aspects Succès dans les affaires Success in business