International marketing

by Cateora, Philip R.

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Title Statements

Full title :International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.

Edition Statements

Publication Date:©2020
Edition:Eighteenth edition

Publication Statements

Publisher(s):McGraw-Hill Education
Place of Publication:New York
Language:eng
Publication Date:©2020

The Physical Object

Description:xxxii, 682 Seiten : : Illustrationen

Edition Identifiers

ISBN:9781260547870, 1260547876
oclc:on1130715938

Subjects

AUSFUHR + EXPORT (AUSSENHANDEL) Commerce international ENTREPRISES MULTINATIONALES + KONZERN EXPORT (FOREIGN TRADE) EXPORTATION (COMMERCE EXTERIEUR) international trade INTERNATIONALER HANDEL Internationales Marketing LEHRBÜCHER (DOKUMENTENTYP) MANUELS POUR L'ENSEIGNEMENT (TYPE DE DO… Marketing MULTINATIONAL CORPORATIONS + CONCERN MULTINATIONALE UNTERNEHMEN + KONZERN TEXTBOOKS (DOCUMENT TYPE)