Internet marketing start to finish

by Juon, Catherine

Type Book

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Title Statements

Full title :Internet marketing start to finish / Catherine Juon, Dunrie Greiling & Catherine Buerkle

Edition Statements

Publication Date:c 2012

Publication Statements

Publisher(s):Que
Place of Publication:Indianapolis, Ind
Language:eng
Publication Date:c 2012

The Physical Object

Description:XII, 293 Seiten : Illustrationen, Diagramme

Edition Identifiers

ISBN:0789747898, 9780789747891
oclc:ocn838869104
LC Classification:HF5415.1265
Dewey Decimal:658.8/72

Building a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metricsdriven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It's all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo's state of the web report.