The new rules of marketing et PR

The new rules of marketing et PR: how to use social media, online video, mobile applications, blogs, news releases, et viral marketing to reach buyers directly

by Scott, David Meerman

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Title Statements

  • Full title :The new rules of marketing et PR : how to use social media, online video, mobile applications, blogs, news releases, et viral marketing to reach buyers directly / David Meerman Scott.

Edition Statements

  • Publication Date:2013.
  • Edition:4. ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, N.J
  • Language:eng
  • Publication Date:2013.

The Physical Object

  • Description:XXIII, 439 Seiten : : Illustrationen, Diagramme ; : 25 cm

Edition Identifiers

  • ISBN:9781118488768, 1118488768
  • oclc:ocn859380137
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.872

Subjects

Internet marketing Marketing Marketing sur Internet Öffentlichkeitsarbeit ONLINE MARKETING public relations Relations publiques Social Web Virales Marketing Web 2.0-Technologien World Wide Web 2.0

Writers

Scott, David Meerman

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