Jump Start Your Business Brain

Jump Start Your Business Brain details data-proven methods that can make your sales, marketing, and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectivene.

Title Page; Copyright Page; Dedication; Other Books by Doug Hall; Table of Contents; Three Options for How to Read This Book; Foreword by Tom Peters; Introduction; PART I The Three Laws of Marketing Physics; Chapter 1 The Science Behind Marketing Physics; Chapter 2 How to Triple Effectiveness of Salespeople, Advertising, and Marketing Efforts; Chapter 3 How to Find Your Overt Benefit; Chapter 4 The Secret to Doubling Effectiveness at "Closing the Sale"; Chapter 5 Proven Strategies for Real Reason to Believe; Chapter 6 How to Design Your New Product, Service or Business for Power Profits.

Chapter 7 How to Craft a Dramatic DifferenceChapter 8 Frequently Asked Questions about Marketing Physics; PART II The Three Laws of Capitalist Creativity!; Chapter 9 The Science Behind Capitalist Creativity; Chapter 10 How to Fuel Your Brain for Maximum Productivity; Chapter 11 Multiply Your Brain by Borrowing Others; Chapter 12 Go For It! Turning Thoughts Into Reality; Chapter 13 Frequently Asked Questions About Capital.