Management extra

Management extra

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Title Statements

  • Full title :Management extra. / [by Elearn Limited].

Edition Statements

  • Publication Date:2006.
  • Edition:1st ed

Publication Statements

Notes

Title from title screen.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9780080464862, 0080464866, 9781136383199, 1136383190, 9781136383236, 1136383239, 9781136383243, 1136383247
  • DOI:10.4324/9780080464862
  • oclc:ocn251936499
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Table of Contents

1. A framework for market orientation -- 2. Customer value -- 3. Positioning, branding and pricing -- 4. Customer challenge -- 5. Competitive advantage.

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Subjects

Gestion d'entreprise Industrial management Marketing

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