Title Statements
- Full title :Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traductores Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada.
Edition Statements
- Publication Date:©2009.
Publication Statements
- Publisher(s):McGraw-HillInteramericana
- Place of Publication:México
- Language:spa
- Publication Date:©2009.
Notes
Incluye glosario e índices.
Marketing.
The Physical Object
- Description:xlix, 745 pages : : il. ; : 26 cm
Edition Identifiers
- ISBN:9789701072813, 9701072812
- oclc:ocn879835376
- Dewey Decimal:658.8
Subjects
Writers
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