Title Statements
- Full title :MKTG 7 : marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
Summary
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
Read More ↓Edition Statements
- Publication Date:©2014
- Edition:Student edition
Publication Statements
- Publisher(s):Cengage Learning, South-Western
- Place of Publication:Mason, Ohio
- Language:eng
- Publication Date:©2014
Notes
A Student-tested, faculty-approved approach to learning.
The Physical Object
- Description:xiv, 386, [20] páginas : ilustraciones a color, diagramas, fotos, gráficas y tablas : 27 cm
Edition Identifiers
- ISBN:1285091868, 9781285091860
- oclc:on1046544760
- LC Classification:HF5415
- Dewey Decimal:658.8
Subjects
Writers
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