MKTG 7

MKTG 7: marketing

by Lamb, Charles W.

Type Book
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MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students …

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Title Statements

  • Full title :MKTG 7 : marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

Summary

MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

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Edition Statements

  • Publication Date:©2014
  • Edition:Student edition

Publication Statements

Notes

A Student-tested, faculty-approved approach to learning.

The Physical Object

  • Description:xiv, 386, [20] páginas : ilustraciones a color, diagramas, fotos, gráficas y tablas : 27 cm

Edition Identifiers

  • ISBN:1285091868, 9781285091860
  • oclc:on1046544760
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Writers

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Files & Downloads

  • MKTG 7 -- (.pdf)

    PDF · 31.3 MB · updated