Principios de marketing

Principios de marketing

by Kotler, Philip

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Title Statements

  • Full title :Principios de marketing / Philip Kotler y Gary Armstrong; traducción. Yago Moreno López.

Edition Statements

  • Publication Date:2008.
  • Edition:12 ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Madrid
  • Language:spa
  • Publication Date:2008.

Notes

Incluye apéndice e indice.

The Physical Object

  • Description:xxxi, 747 p. : : il., fotografías

Edition Identifiers

  • ISBN:9788483224465, 8483224461
  • oclc:ocn991839877
  • Dewey Decimal:658.8 K87p 12ed

Subjects

Mercadeo PLANIFICACION ESTRATEGICA DE MARKETING Relaciones con los clientes

Writers

Kotler, Philip Armstrong, Gary

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