Marketing management

Marketing management

by Kotler, Philip

Type Book
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Title Statements

  • Full title :Marketing management / Philip Kottler and Kevin Lane Keller.

Edition Statements

  • Publication Date:©2009
  • Edition:1Third edition

Publication Statements

  • Publisher(s):Pearson Prentice Hall
  • Place of Publication:Upper Saddle River, New Jersey
  • Language:eng
  • Publication Date:©2009

The Physical Object

  • Description:xl, 662, [114] páginas : ilustraciones, cuadros, diagramas, fotos, gráficas y tablas a color : 28 cm

Edition Identifiers

  • ISBN:0136009980, 9780136009986
  • oclc:on1344943312
  • Dewey Decimal:658.8

Subjects

Administración de mercadeo Análisis de mercadeo Mercadeo

Writers

Kotler, Philip Keller, Kevin Lane

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