Marketing management

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The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

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Title Statements

Full title :Marketing management

Summary

Edition Statements

Publication Date:2006
Edition:Twelfth ed

Publication Statements

Publisher(s):Pearson Prentice Hall
Place of Publication:Upper Saddle River, NJ
Language:eng
Publication Date:2006

Notes

Internetadgang

The Physical Object

Description:729 s

Edition Identifiers

ISBN:0131457578, 9780131457577, 9780273718567, 0273718568
oclc:ocn895624353
LC Classification:HF5415.13
Dewey Decimal:658.8

Subjects

Afsætningsøkonomi holistic marketing holistisk marketing kundetilfredshed Management markedsanalyser Markedsføring markedsstrategier Marketing Marketing -- Gestion Marketing -- Management Marketing channels Marketing opportunities Marketing strategies salgsorganisation strategisk planlægning