Marketing research

Marketing research

by Aaker, David Allen

Type Book
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Title Statements

  • Full title :Marketing research / David A. Aaker ... [y otros].

Edition Statements

  • Publication Date:©2013.
  • Edition:11th ed

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:©2013.

The Physical Object

  • Description:xvii, 741 páginas : : ilustraciones, diagramas, gráficas y tablas ; : 27 cm

Edition Identifiers

  • ISBN:1118156633, 9781118156636
  • oclc:ocn981432071
  • LC Classification:HF5415.2
  • Dewey Decimal:658.83

Subjects

Investigación de mercados

Writers

Aaker, David Allen

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