Marketing research

Marketing research

by Burns, Alvin C.

Type Book
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New! Ann Veeck, Co-author. The eighth edition of Marketing Research heralds a significant change in authors. For the past seven editions, this textbook has been authored by Al Burns and Ron Bush. Ron shifted into retirement soon after the seventh edition was published, and Ann Veeck came aboard. Ann has impeccable credentials, including a Master of Marketing Research degree from the Terry College of Business at the University of Georgia. Ann has taught marketing research and used Burns and Bush…

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Title Statements

  • Full title :Marketing research / Alvin C. Burns.

Summary

New! Ann Veeck, Co-author. The eighth edition of Marketing Research heralds a significant change in authors. For the past seven editions, this textbook has been authored by Al Burns and Ron Bush. Ron shifted into retirement soon after the seventh edition was published, and Ann Veeck came aboard. Ann has impeccable credentials, including a Master of Marketing Research degree from the Terry College of Business at the University of Georgia. Ann has taught marketing research and used Burns and Bush textbook editions for a number of years. Ann's contributions appear throughout the eighth edition and especially in coverage of the marketing research industry, the marketing research process and problem definition, research design, secondary and packaged information, and qualitative research techniques. Ann is also on top of digital marketing research and big data analytics. Those adopters who have used previous editions of Marketing Research will nevertheless recognize coverage and contributions by Ron Bush and, while Ron is not an active writer of the eighth edition, we have retained his name as co-author for this reason. So the eighth edition of Marketing Research marks the transition of Burns and Bush to Burns, Veeck, and Bush, with the expectation that the ninth edition will be Burns and Veeck.

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Edition Statements

  • Publication Date:©2017
  • Edition:Eighth edition

Publication Statements

  • Publisher(s):Pearson Educacion
  • Place of Publication:Edinburgh Gate
  • Language:eng
  • Publication Date:©2017

The Physical Object

  • Description:1 recurso en línea (1 recurso en línea (489 páginas):) : ilustraciones

Edition Identifiers

  • ISBN:9781292153261, 1292153261, 9781292153278, 129215327X
  • oclc:on1153974224
  • Dewey Decimal:658.57

Subjects

Administración de empresas Análisis de datos Investigación de mercados mercadotecnia Publicidad Recolección de datos

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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