Cultural theorist Rushkoff reveals how corporations have come to dominate all aspects of life--including our inner lives--and what to do about it. In tracing the roots of corporatism from the Renaissance to today, Rushkoff reveals the way it supplanted social interaction and loc…
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Textbook and reference book on petroleum and the petroleum industry - covers industrial structure trends (incl. The USSR), geologycal and technical aspects, production costs, techniques used in drilling and offshore installations, manufacturing processes and marketing of petrole…
Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.
"What every successful entrepreneur knows, but won't tell you"--Cubierta.
Economic analysis, rice, food, agricultural sector, Asia - cultivation system, production, consumption, labour utilization, productivity, technological change, marketing, trade, research and development, production increase, price policy. Bibliography, graphs, statistical table.
Study of management problems in respect of marketing profitability, with particular reference to the USA - covers theoretical aspects of profitability measurement, profit planning, costing, budgeting, production control, price policy, managerial accounting, etc.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
Provides a comprehensive introduction to the tourism industry. Discusses, inter alia, supply and demand, economic, social and environmental implications, planning issues, and the role of government.
New! Ann Veeck, Co-author. The eighth edition of Marketing Research heralds a significant change in authors. For the past seven editions, this textbook has been authored by Al Burns and Ron Bush. Ron shifted into retirement soon after the seventh edition was published, and Ann V…
Stefik examines the "magic" of new technologies in light of older issues involving the conflict of values in society. Issues include censorship, copyright protection, privacy, and economic stability.