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A textbook should be more than packaged information arrayed in page after page of daunting gray type that makes a reader's eyes glaze over. It should be written and designed to engage readers with attractive photos and charts, concise summaries of key concepts, and plenty of pra…
Project management has become central to operations in industries as diverse as construction and information technology, architecture and hospitality, and engineering and new product development; therefore, this text simultaneously embraces the general principles of project mana…
A behavioral scientist explores why "rebels" with unconventional outlooks who break the rules find the greatest success, discussing how they drive innovation and reinvention by defying the status quo.
New! Ann Veeck, Co-author. The eighth edition of Marketing Research heralds a significant change in authors. For the past seven editions, this textbook has been authored by Al Burns and Ron Bush. Ron shifted into retirement soon after the seventh edition was published, and Ann V…
Analytics has become the technology driver of this decade. Companies such as IBM, Oracle, Microsoft, and others are creating new organizational units focused on analytics that help businesses become more effective and efficient in their operations. Decision makers are using more…
Sí ... ¡de acuerdo!: como negociar sin ceder
by Ury, William, Fisher, Roger, Patton, Bruce
Management
by Robbins, Stephen P., Martocchio, Joseph J., Coulter, Mary K., Long, Lori K.
Este libro surge de la experiencia docente de las autoras. Se trata de un manual motivado por y para los alumnos, por y para sus necesidades y dudas concretas. Pretende ser un manual de texto aplicable a asignaturas vinculadas a la introducción a la empresa, utilizando un format…