A textbook should be more than packaged information arrayed in page after page of daunting gray type that makes a reader's eyes glaze over. It should be written and designed to engage readers with attractive photos and charts, concise summaries of key concepts, and plenty of pra…
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensi…
Public relations: strategies and tactics
by Wilcox, Dennis L., Reber, Bryan H., Cameron, Glen T.
fromAlways learning
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
Public relations: strategies and tactics
by Wilcox, Dennis L., Reber, Bryan H., Cameron, Glen T.
fromAlways learning
THINK public relations
by Wilcox, Dennis L., Reber, Bryan H., Cameron, Glen T., Shin, Jae-Hwa
THINK public relations
by Wilcox, Dennis L., Reber, Bryan H., Cameron, Glen T., Shin, Jae-Hwa
CONTENIDO: ¿Qué son las relaciones públicas? - La evolución de las relaciones públicas - Ética y profesionalidad - Departamentos y consultoras de relaciones públicas - Investigación - Planificación del programa - Comunicación - Evaluación - Opinión pública y persuasión - Gestión…