Public relations: strategies and tactics
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
Read More ↓Title Statements
- Full title :Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber.
Summary
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
Read More ↓Edition Statements
- Publication Date:©2015.
- Edition:11th ed., global ed
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Boston
- Language:eng
- Publication Date:©2015.
The Physical Object
- Description:624 pages : : color illustrations ; : 26 cm.
Edition Identifiers
- ISBN:9781292056586, 1292056584
- oclc:ocn918193889
- LC Classification:HM1221
- Dewey Decimal:659.2
Table of Contents
Part 1: Role. 1. Defining Public Relations -- 2. The Evolution and history of Public Relations -- 3. Ethical considerations and the role of Professional bodies -- 4. The Practice of public Relations -- Part 2: Process. 5. The role and scope of Research in Public Relations -- 6. The public Relations Process -- 7. Communication concepts and practice in public Relations -- 8. Evaluation and measurement of public Relations programs -- Part 3. Strategy. 9. Public Opinion: role, scope and implications -- 10. Conflict Management and Crises Communication -- 11. Audiences -- 12. Law and applications -- Part 4: Tactics. 13. Internet and Social Media: role & scope in public Relations -- 14. Media relations management: print media -- 15. Media relations management: electronic media -- 16. Event management -- Part 5: Application. 17. Communicating corporate affairs -- 18. Public Relations in Entertainment, Sports, and Tourism -- 19. Public Relations in Government -- 20. Global Public Relations in an interdependent world -- 21. Public Relations in Non-profit, Health, and Education sectors.
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