We have also kept our most popular supporting cases, including True Religion, Harlequin, Walmart, and Starbucks among others. With only a couple of exceptions, the revised cases are shorter. In shortening the cases, we have mostly cut out historical and other peripheral backgrou…
Back in 1996, when the first edition of this book was being written, the Internet was in its infancy. Mobile phones were the possessions of the wealthy, and smartphones were only able to send faxes and act as diaries connecting to the Internet was still a dream. The quickest way…
by Koelling, C. Patrick, Sullivan, William, Wick, Elin M.
fromGobal edition
Succinct job description for an engineer consists of two words: problem solver. Broadly speaking, engineers use knowledge to find new ways of doing things economically. Engineering design solutions do not exist in a vacuum but within the context of a business opportunity. Given …
Project management has become central to operations in industries as diverse as construction and information technology, architecture and hospitality, and engineering and new product development; therefore, this text simultaneously embraces the general principles of project mana…
by Case, Karl E., Fair, Ray C., Oster, Sharon M.
fromGobal edition
An introduction to the functioning of the economy and the power and breadth of economicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Eco…
For introductory engineering economics courses. Chan Park, author of the best-selling Contemporary Engineering Economics, tells the story of engineering economy with the more concise Fundamentals of Engineering Economics by relating concepts from class to students everyday lives…
It is essential that textbook authors step back and look with fresh eyes as each edition of their work is planned. In doing so, two main questions must be posed: (1) How has the body of information in their fieldin this case, Geneticsgrown and shifted since the last edition (2) …
As business statistics evolves and becomes an increasingly important part of ones business education, how business statistics gets taught and what gets taught becomes all the more important. We, the authors, think about these issues as we seek ways to continuously improve the te…
For two-semester courses in Finite Math amp; Applied Calculus or Mathematics for Business.College Mathematics for Business, Economics, Life Sciences, and Social Sciences, 14th Edition offers more built-in guidance than any other text for this course with special emphasis on appl…
This book bears the names of two authors. In reality, however, it reflects the combined efforts of many different people in what can only be called a team effort. First of all, wed like to thank our reviewers and users who provided valuable feedback on the current strengths of t…
I wrote this book to provide an applied and practical marketing research text with comprehensive, balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing researc…
The fourteenth edition of Calculus for Business, Economics, Life Sciences, and Social Sciences is designed for a one- or two-term course in Calculus for students who have had one to two years of high school algebra or the equivalent. The books overall approach, refined by the au…