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This seventh edition provides an accessible, lively, and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Essentials of Marke…
Back in 1996, when the first edition of this book was being written, the Internet was in its infancy. Mobile phones were the possessions of the wealthy, and smartphones were only able to send faxes and act as diaries connecting to the Internet was still a dream. The quickest way…
La 4e de couv. indique: "Essentials of Marketing provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspe…
Este libro es una introducción accesible y amena al marketing. Con un enfoque muy práctico, los autores abordan la teoría y la práctica tradicionales del marketing, al tiempo que ofrecen nuevas perspectivas actualizadas.
This book takes a novel approach to the topic, combining biographical approaches and local history, a synthesis of sociological and historical literature, with new research to address a variety of themes and provide a comprehensive, rounded history demonstrating the entanglement…
This book takes a novel approach to the topic, combining biographical approaches and local history, a synthesis of sociological and historical literature, with new research to address a variety of themes and provide a comprehensive, rounded history demonstrating the entanglement…
This lecture will revisit nineteenth and twentieth century education policy and politics in the light of the experiences and struggles of a (nowadays) virtually unknown educator activist. Beautiful, tireless, courageous and principled, socialist school teacher Mary Bridges Adams…
This lecture revisits nineteenth and twentieth century education policy and politics in the light of the experiences and struggles of educator activist Mary Bridges Adams (1855-1939).