Title Statements
- Full title :Otto Kleppner, Publicidad / J. Thomas Russell, W. Ronald Lane ; tr. : Georgina Greenham del Castillo ; rev. téc. : Marcela Benassini Felix.
Edition Statements
- Publication Date:1994.
Publication Statements
- Publisher(s):Prentice-Hall Hispanoamericana
- Place of Publication:México
- Language:spa
- Publication Date:1994.
Notes
Tít. orig.: Kleppner's advertising procedure.
The Physical Object
- Description:xviii, 865 pages : : il. ; : 27 cm
Edition Identifiers
- ISBN:9688803782, 9789688803783
- oclc:ocm42997725
- LC Classification:HF5823
- Dewey Decimal:659.1
Subjects
Writers
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