Marketing

Marketing

by Ancos Rivera, María de Armstrong, Gary Cruz Roche, Ignacio Cámara Ibáñez, Dionisio Fayerman Aragón, David Kotler, Philip Rivera Rodríguez, Clara Eugenia

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Title Statements

  • Full title :Marketing / Philip Kotler ... [et al.] ; traducción Clara Eugenia Rivera Rodríguez y María de Ancos Rivera ; editor David Fayerman Aragón.

Edition Statements

  • Publication Date:2004
  • Edition:10a ed

Publication Statements

Notes

Principles of marketing.

The Physical Object

  • Description:xxvii, 758 p. : : ilustraciones, cuadros, diagramas y fotos ; : 27 cm

Edition Identifiers

  • ISBN:8420541982, 9788420541983
  • oclc:ocn981301599
  • Dewey Decimal:658.8

Subjects

Administración de ventas Investigación de mercados Mercadeo -- Problemas, ejercicios, etc Mercadeo directo Planificación estratégica

Writers

Ancos Rivera, María de Armstrong, Gary Cruz Roche, Ignacio Cámara Ibáñez, Dionisio Fayerman Aragón, David Kotler, Philip Rivera Rodríguez, Clara Eugenia

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