Marketing research

Marketing research

by Burns, Alvin C.

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Title Statements

  • Full title :Marketing research / Alvin C. Burns, ..., Ann Veeck, ..., R0nald F. Bush, ...

Edition Statements

  • Publication Date:2017.
  • Edition:Eigth edition

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:2017.

The Physical Object

  • Description:1 v. (489 p.) : : illustrations en coul. ; : 26 cm

Edition Identifiers

  • ISBN:9781292153261, 1292153261
  • oclc:ocn990346515
  • LC Classification:HF5415.2B7792017

Subjects

Analyse des données Enquêtes économiques Marketing -- Recherche Marketing research Panels SPSS (Logiciel)

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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