Title Statements
- Full title :Multinational management : a strategic approach / John B. Cullen, K. Praveen Parboteeah.
Summary
Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. It covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Equipping students with a broad perspective that's not limited to one nation, the text considers how cultural differences affect strategies and operations, giving readers an appreciation of how social institutions are key to multinational operations. It also includes invaluable coverage of emerging markets--particularly India and China--and special emphasis to small business issues. Extensive sets of models created by the authors offer excellent visual aids, and students have countless opportunities to put chapter concepts into practice through Internet applications, Skill Builder exercises, end-of-chapter cases, and integrated end-of-section cases.
Read More ↓Edition Statements
- Publication Date:©2014.
- Edition:6th ed
Publication Statements
- Publisher(s):Thomson/South-Western Pub
- Place of Publication:Mason, OH
- Language:eng
- Publication Date:©2014.
Notes
Includes index.
The Physical Object
- Description:xvi, 736 pages ; : 27 cm
Edition Identifiers
- ISBN:9781285094946, 1285094948
- oclc:on1027928694
- LC Classification:HD62.4
Table of Contents
Multinational management in a changing world -- Culture and multinational management -- The institutional context of multinational management -- Managing ethical and social responsibility challenges in multinational companies -- Strategic management in the multinational company : Content and formulation -- Multinational and participation strategies : Content and formulation -- Small businesses and international entrepreneurship : Overcoming barriers and finding opportunities -- Organizational designs for multinational companies -- International strategic alliances : Design and management -- Multinational e-commerce : Strategies and structures -- International human resource management -- HRM in the local context : Knowing when and how to adapt -- International negotiation and cross cultural communication -- Motivation in multinational companies -- Leadership and management behavior in multinational companies.
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