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This work provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. Application-based chapters open with reading goals and conclude with case studies and discussion que…
Pioneering a distinctive strategic approach, the book uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. It covers all topics essential to international management, including comp…
In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making.