Navigating digital communication and challenges for organizations
by Andrade, José Gabriel Ruão, Teresa
"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis, empirical studies, cases, applications, and interventions with an aim to contribute to an improvement in our understanding of digital communication in organizations"
Read More ↓Title Statements
- Full title :Navigating digital communication and challenges for organizations / Jose Gabriel Andrade, and Teresa Ruao, editors.
Summary
"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis, empirical studies, cases, applications, and interventions with an aim to contribute to an improvement in our understanding of digital communication in organizations"
Read More ↓Edition Statements
- Publication Date:2022.
Publication Statements
- Publisher(s):IGI Global
- Place of Publication:Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
- Language:eng
- Publication Date:2022.
The Physical Object
- Description:1 online resource (28 PDFs (325 pages))
Edition Identifiers
- ISBN:9781799897927, 1799897923
- DOI:10.4018/978-1-7998-9790-3
- oclc:on1310045649
- LC Classification:HD30.3
- Dewey Decimal:658.45
Table of Contents
Section 1. Chapter 1. Internal communication in contemporary organizations: digital challenge in a project management department ; Chapter 2. The digital influence ecosystem and its relation to organizational communication: characterizations, possibilities, and best practices ; Chapter 3. Disruptive communication: challenges and opportunities of the 21st century ; Chapter 4. Media visibility in the digital context: implications for organizational communication -- Section 2. Chapter 5. How small companies used shopstreaming in their fight for survival in a COVID-19 scenario: case studies from Brazil and Portugal ; Chapter 6. COVID-19 vaccination campaign: the Uruguayan case contributions of digital communication ; Chapter 7. Health communication on social media: perceptions and influences -- Section 3. Chapter 8. Beyond the corporate digital newsroom 2.0 ; Chapter 9. Bridging journalists and PR practitioners in a digital context: a good practice case study -- Section 4. Chapter 10. Empathic brands: proposing a model for its measure and evaluation ; Chapter 11. Place branding, digital communication, and citizenship -- Section 5. Chapter 12. Internet marketing: factor of improving SM…
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