Title Statements
- Full title :Otto Kleppner Publicidad / Thomas Russell, W. Ronald Lane ; traducción Georgina Greenham del Castillo ; revisión técnica Marcela Benassini Félix.
Edition Statements
- Publication Date:©1993.
- Edition:12ª ed
Publication Statements
- Publisher(s):Prentice-Hall Hispanoamericana
- Place of Publication:México
- Language:spa
- Publication Date:©1993.
Notes
Títol original: Otto Kleppner's advertising procedure.
Inclou gràfics i quadres estadístics.
The Physical Object
- Description:XVII, 865 p. : : gràfics, quadres ; : 26 cm
Edition Identifiers
- ISBN:9688803782, 9789688803783
- oclc:ocn807002995
- LC Classification:HF5823
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