Advertising & IMC

Advertising & IMC: principles & practice

by Moriarty, Sandra E., (Sandra Ernst)

Type Book
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Title Statements

  • Full title :Advertising & IMC : principles & practice / Sandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.

Edition Statements

  • Publication Date:2015.
  • Edition:Tenth edition ; Global edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:669 p. : : il. ; : 28 cm

Edition Identifiers

  • ISBN:9781292017396, 1292017392
  • oclc:on1335954407

Subjects

Publicitat

Writers

Moriarty, Sandra E., (Sandra Ernst) Mitchell, Nancy Wells, William

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