Packaging essentials: 100 design principles for creating packages
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate …
Read More ↓Title Statements
- Full title :Packaging essentials : 100 design principles for creating packages / Sarah Roncarelli and Candace Ellicott.
Summary
This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
Read More ↓Edition Statements
- Publication Date:©2010.
Publication Statements
- Publisher(s):Rockport Publishers
- Place of Publication:Beverly, Mass
- Language:eng
- Publication Date:©2010.
The Physical Object
- Description:208 pages : : color illustrations ; : 27 cm
Edition Identifiers
- ISBN:9781592536030, 1592536034
- oclc:ocn437298943
- LC Classification:NC1002.P33
- Dewey Decimal:745.2
Table of Contents
The design challenge -- Design considerations : materials -- Design considerations : form and shape -- Design considerations : labels -- Design considerations : printing -- Marketing and brand considerations -- Sustainable design -- The design process.
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