Really good packaging explained: top design professionals critique 300 designs & explain what makes them work

Type Book

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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others.

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Title Statements

Full title :Really good packaging explained : top design professionals critique 300 designs & explain what makes them work / Bronwen Edwards ... [et al.].

Summary

Edition Statements

Publication Date:2011.

Publication Statements

Publisher(s):Rockport Publishers
Place of Publication:Beverly, Mass
Language:eng
Publication Date:2011.

Notes

Includes index.

The Physical Object

Description:1 online resource (272 p.)

Edition Identifiers

ISBN:9781610601849, 161060184X
oclc:on1162337108
LC Classification:TS195.4
Dewey Decimal:688.8

""Cover""; ""Title""; ""Contents""; ""The Authors""; ""Chapter One: Food""; ""Chapter Two: Beverages""; ""Chapter Three: Home & Garden""; ""Chapter Four: Health & Beauty""; ""Chapter Five: General Retail""; ""Bonus Chapter: Not-as-Good Packaging Explained""; ""Just for Fun: Author Favorites""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""J""; ""L""; ""M""; ""N""; ""O""; ""P""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""