This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others.
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" ... Specific praise and criticism of the decisions and details that made ... package designs from around the world stand out from the rest. ... examines the aesthetics of good package design, and points out, with ... specific detail, exactly what makes each design sing."--Back…
" ... Specific praise and criticism of the decisions and details that made ... package designs from around the world stand out from the rest. ... examines the aesthetics of good package design, and points out, with ... specific detail, exactly what makes each design sing."--Back…
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