Reframing convenience food

This book questions the simplistic view that convenience food is unhealthy and environmentally unsustainable. By exploring how various types of convenience food have become embedded in consumers' lives, it considers what lessons can be learnt from the commercial success of convenience food for those who seek to promote healthier and more sustainable diets. The project draws on original findings from comparative research in the UK, Denmark, Germany and Sweden (funded through the ERA-Net Sustainable Food programme). Reframing Convenience Food avoids moral judgments about convenience food, and instead provides a refreshingly novel perspective guided by an understanding of everyday consumer practice. It will appeal to those with an interest in the sociology and politics behind health, consumerism, sustainability and society.--

Intro; Preface and Acknowledgments; Contents; List of Figures; 1: Introduction; Convenience Food as a Contested Category; The FOCAS Project; A 'Theories of Practice' Approach; An Outline of the Book; 2: A Short History of Convenience Food; Introduction; The 'Prehistory' of Contemporary Convenience Food; American Precedents; European Variations; Convenience Food in the UK; Convenience Food in Denmark; Convenience Food in Germany; Convenience Food in Sweden; Conclusion; 3: Convenience Food as a Contested Category; Introduction; Convenience Food as a Socio-culturally Contested Category.

Convenience Food as an Analytical Category from 'Convenience Food' to 'Conveniencization'?; Comparing Conveniencization; Conclusion; 4: The Normalization of Convenience Food; Introduction; Theorizing the Normalization of Convenience Food; Studying the Normalization of Commercial Baby Food; A Brief History of Commercial Baby Food; Commercial Baby Food Today; As Good as Homemade?; Getting It Right; Avoiding Panic; Feeding On the Move; Making the Baby Eat; Expected and Acceptable Convenience; Conclusion; 5: The Temporalities of Convenience Food; Introduction; The Longue Durée of Convenience Food.

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