Research methods for business students
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Read More ↓Title Statements
- Full title :Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Summary
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
Read More ↓Edition Statements
- Publication Date:2009.
- Edition:5th ed
Publication Statements
- Publisher(s):Financial Times Prentice Hall
- Place of Publication:Harlow
- Language:eng
- Publication Date:2009.
The Physical Object
- Description:xxxi, 613 pages : : illustrations ; : 27 cm
Edition Identifiers
- ISBN:9780273716860, 0273716867
- oclc:ocn749953501
- LC Classification:HD30.4
- Dewey Decimal:650.072
Table of Contents
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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