Title Statements
- Full title :Satisfaction : a behavioral perspective on the consumer / Richard L. Oliver.
Edition Statements
- Publication Date:©2010.
- Edition:2nd ed
Publication Statements
- Publisher(s):M.E. Sharpe
- Place of Publication:Armonk, N.Y
- Language:eng
- Publication Date:©2010.
Notes
Http://catdir.loc.gov/catdir/toc/ecip0828/2008039870.html.
The Physical Object
- Description:xxii, 519 p. : : ill. ; : 27 cm
Edition Identifiers
- ISBN:9780765617705, 0765617706
- oclc:ocn751036002
- LC Classification:HF5415.335
- Dewey Decimal:658.8/12
Table of Contents
Introduction: What is satisfaction? -- pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction.
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